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Sponsorships

The Illini Dads Association—founded in 1922 and the oldest parent association in the nation—supports University of Illinois students through philanthropy, community engagement, and the beloved annual Dads Weekend. A registered 501(c)(3), the association has contributed more than $1 million in grants and scholarships, with Dads Weekend events drawing nearly 5,000 attendees in 2025 and directly funding student‑focused programs. This year, we’re inviting brands to join us as sponsors and become part of a tradition that creates meaningful connections between students, families, and the Illini community. Sponsorships help offset event costs so more resources can be directed toward critical initiatives, including combating student food insecurity and supporting mental health and wellness. By partnering with us, sponsors play a direct role in strengthening student wellbeing and expanding the impact of our century‑long mission.

Please consider helping our cause through one of the sponsorship packages listed below

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$15,000 – Weekend + Tailgate Sponsor

(1 Available)

Gain maximum exposure as our lead sponsor at our signature event

  • Sponsor the entire Dad’s Weekend and the premier tailgate event for maximum brand recognition

  • Prominent promotional acknowledgment as the Weekend Sponsor before, during, and after the event on all elements of website, social media, print, email and press

  • Digital logo placements include: Illini Dads website, email, mobile app, Instagram and Facebook

  • Name and logo recognition on all event signage, including banners, yard signs and t-shirts

  • Opportunity to provide sample product or promotional materials at tailgate (500 minimum requirement and prior approval required)

  • Opportunity to have tabletop booth at pre-game tailgate to engage with families and students

  • Custom package ideas available

  • Speaking opportunity at Sunday brunch

Direct Benefits

  • (8) Pre-Game Tailgate Tickets -- $400 value

  • (8) Brunch Tickets with Reserved Table -- $300 value

  • (4) Football Tickets -- $300 value

  • (8) Tickets to three different events – up to $800 value

  • (2) Complimentary Rooms for two nights at the Illini Union -- $1,000 value

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$3,000 – Tailgate Bar Sponsorship
(1 Available)

Gain exposure as the Bar sponsor at our signature event

Direct Benefits

  • (4) Pre-Game Tailgate Tickets -- $200 value

  • Signage

  • Experience

$3,000 – Tailgate Cornhole Sponsorship
(1 Available)

Gain exposure as the Cornhole sponsor at our signature event

Direct Benefits

  • (4) Pre-Game Tailgate Tickets -- $200 value

  • Signage

  • Experience

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$5,000 – Event Sponsorship:
Dad's Block - Concert
5K - Brunch
(4 Available)

A chance to engage with parents and students at one of our Dads Weekend events

  • ​Signature sponsor of one of four events – Dad’s Block, Acapella Concert, 5K Race or Brunch

  • Prominent promotional acknowledgment before, during and after the event

  • Digital logo placements include: Illini Dads website, email, mobile app, Instagram and Facebook

  • Name and logo recognition on all event signage, including banners, yard signs and t-shirts

  • Opportunity to provide sample product or promotional materials at event (250 minimum requirement and prior approval required)

$1,000 – Campus Sponsorship
(20 Available)

Build strong brand awareness through digital and on-campus signage

  • Logo on Illini Dads website, Dads Weekend app, event banners at 8 different events

  • Logo placed on Dads Weekend 5K Race Shirt ​

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